If you print an advertisement on a fourteen-foot by forty-eight-foot billboard, you will need seven hundred square feet of vinyl. Several factors determine the cost of a billboard. How Much Do Billboards Cost?Įxactly how much does it cost for billboard advertising? The answer to this question is not as simple as it sounds.

It is little wonder that companies like Cracker Barrel spend almost half of their advertising dollars on outdoor advertising. And even when they didn’t, the brand often lodges in their mind to return next time they find themself considering that product or service.įinancial experts have calculated that the return on investment for billboard advertising is almost six dollars for every dollar spent. In a Forbes study, almost twenty-five percent of those surveyed stated that they visited a store the same day that they saw a billboard advertising their products. bMedia Group contends that billboard advertising is an ideal way to promote products and services and build brand awareness in Puerto Rico. The effectiveness of billboards is not limited to the United States. Some estimate that there are between 425,000 and 450,000 billboards dotting the landscape along American highways. Also, there are now many great digital options to allow for ever-changing and interactive billboards.

They can be on giant sides of the road, on buses, in airports, or pretty much any other surface you can imagine.

What is a Billboard?Īt the risk of stating the obvious, the Miriam Webster Dictionary defines a billboard as a flat surface, panel, wall, or fence on which information is posted, specifically outdoors. They’ve been around for centuries and have proved valuable, but what is that worth? It’s the question we all want answers to – how much does a billboard cost? Well, that depends on a few things.

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